NBC exceeding expectations 5 days into Olympics

NBC Sports Chairman Mark Lazarus said Tuesday that ratings are exceeding the guarantees that NBC gave to its advertisers which has enabled the network to sell even more commercial time. Through five days, the Nielsen company said NBC's prime-time Olympics viewership is down 6 percent from the 2014 games in Sochi. Since the ratings have exceeded the target - Lazarus wouldn't reveal what it is - so far "make goods" won't be necessary and NBC can take some of that time set aside and sell it.

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2w ago •        
Headlines  Entertainment