NBC looks to make Olympic coverage omnipresent

NEW YORK -- Fresh off the Super Bowl, NBC begins more than two weeks of Winter Olympics coverage on Thursday with a new host, some new wrinkles and the hope that its business model keeps pace with the different ways people experience events on television and online. After a few events Thursday, NBC will stream Friday's opening ceremony live and repeat it on television Friday night. Mike Tirico replaces Bob Costas as NBC's prime-time host and, for the first time, its coverage will run live simultaneously across the country.


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3w ago •        
Headlines  Entertainment